Athletes
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How It Works
Becoming An Advertiser
For business owners who want to partner with UA athletes—you have come to the right site. The tradition and success of UA and its athletes can help brand your business and improve potential customer awareness. The ability of college athletes to receive compensation for their NIL (Name, Image, and Likeness) was made possible by Athletics Regulatory Organizations (NCAA, SEC) deciding to allow it but not regulate it.
The Tuscaloosa Connection (TTC) created this website to provide a digital marketplace that connects UA athletes with businesses through a simple and economical process. We have created four (4) packages that can be tailored to meet your advertising needs. Your business can choose the sport and each group of athletes that best suits your goals.
Each package requires a 24-month commitment that will be charged monthly to the credit card provided through the payment portal.
Packages:
$100 per month program includes:
- Autographed picture of groups of players
- Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
$250 per month program includes:
- Autographed picture of groups of players
- Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
- One (1) voice recording every six months promoting your company to be used on your digital and social outlets
$500 per month program includes:
- Autographed picture of groups of players
- Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
- One (1) voice recording every six months promoting your company to be used on your digital and social outlets
- One (1) professional radio spot tailored to your needs
$1000 per month program includes:
- Autographed picture of groups of players
- Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
- One (1) voice recording every six months promoting your company to be used on your digital and social outlets
- One (1) radio spot tailored to your needs
- One (1) TV spot tailored to your needs
To become an advertiser, click below to complete the registration process. From there you will be able to choose the financial package, the sport, the group of players (i.e., offensive line, defensive line) and your payment method. TTC will vet your application with the athletes and our compliance officers. TTC will reply with approval within 48 hours. From there, TTC will handle the delivery of your selected advertising package.
Sign-up today and help UA athletes build their brand helping you build your business.
Sponsor Registration
Promote your business and expand your brand with UA athletes. All fields are required unless specified optional.
Select Pricing Level
Choose a price platform that fits your business.
All packages are a 24-month commitment.
Select Sport
Select the sport you would like to sponsor!
Sports
Select Package
Find the group of athletes you want to support.
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Payment
Add your credit card information.
By becoming a sponsor you will have the opportunity to participate with TTC to build your brand.
Thank You For Supporting UA Athletes
You should receive a response from TTC in 48hrs.
Sign up as a sponsor
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How It Works
Why Become A Supporter
On July 1, 2021 the game changed for Student Athletes. These athletes are now able to build their brand and earn money off of their Name, Image, and Likeness (NIL).
Supporters commit to a monthly payment to support UA Student Athletes for their NIL and in return receive photos of the athletes, be entered into drawings for signed memorabilia, and more.
Help us build The Tuscaloosa Connection and support our athletes.
Supporter Registration
Select Pricing Level
All packages are a 24-month commitment.
Payment
Add your credit card information.
By becoming a sponsor you will have the opportunity to participate with TTC to build your brand.
Thank You For Supporting UA Athletes
You should receive a response from TTC in 48hrs.
Sign up as a supporter
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Why Become A Supporter
How It Works
Becoming an TTC Athlete
The Tuscaloosa Connection (TTC) has developed a digital marketplace to allow Alabama businesses to partner with UA Athletes. The idea allows smaller businesses to use the NIL of groups of UA athletes so that more athletes are able to take advantage of this new opportunity. Businesses pick from four sponsor packages ($100, $250, $500 and $1000 per month) and receive advertising materials from autographed photographs to TV spots that they can use in their company’s advertising.
Money received from these advertising packages will be prorated among the participants in the specified group. To participate, athletes will complete the registration on this website and execute the agency agreement provided. TTC will produce the advertising materials and handle the distribution thereof. Your involvement in any production of advertising materials will be coordinated to not interfere with your academic and athletic responsibilities.
Any licenses, fees, or commissions due to others because of the use of clothing or equipment subject to a continuing license fee under any existing agency agreement will be deducted from the athlete compensation. Funds received will be electronically collected, accounted for and distributed to the athlete without any individual involvement in the process. A full accounting of all revenues and distribution to each athlete will be available upon request. Also, information involving the agency agreement, advertising and compensation will be available to UA or their lawful representative under Alabama law.
TTC will provide each athlete with a 1099 form during the first quarter of each calendar year for tax purposes.
We hope you will sign up today and thank you for your participation.
Athlete Registration
Build your brand, expand your audience, and get the most out of NIL. All fields are required.
TTC Legal Agreement
In order to participate in TTC's web based marketplace all student athletes need to execute the Agency Agreement on Docusign found when clicking the "Sign Up" button below.
We strongly recommend you read the agreement and discuss it with whomever you wish.
Upon receipt of the signed document, you will be completely enrolled and will begin to participate with other athletes in our program.
Let's make it happen!
Thank you for registering! We'll be in touch soon. New opportunities abound!
Sign up as a student athlete
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