The Tuscaloosa Connection | A win-win for athletes and sponsors

How It Works

Becoming An Advertiser

For business owners who want to partner with UA athletes—you have come to the right site. The tradition and success of UA and its athletes can help brand your business and improve potential customer awareness. The ability of college athletes to receive compensation for their NIL (Name, Image, and Likeness) was made possible by Athletics Regulatory Organizations (NCAA, SEC) deciding to allow it but not regulate it.

The Tuscaloosa Connection (TTC) created this website to provide a digital marketplace that connects UA athletes with businesses through a simple and economical process. We have created four (4) packages that can be tailored to meet your advertising needs. Your business can choose the sport and each group of athletes that best suits your goals.

Each package requires a 24-month commitment that will be charged monthly to the credit card provided through the payment portal.

Packages:

$100 per month program includes:

Autographed picture of groups of players
Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media

$250 per month program includes:

Autographed picture of groups of players
Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
One (1) voice recording every six months promoting your company to be used on your digital and social outlets

$500 per month program includes:

Autographed picture of groups of players
Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
One (1) voice recording every six months promoting your company to be used on your digital and social outlets
One (1) professional radio spot tailored to your needs

$1000 per month program includes:

Autographed picture of groups of players
Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
One (1) voice recording every six months promoting your company to be used on your digital and social outlets
One (1) radio spot tailored to your needs
One (1) TV spot tailored to your needs

To become an advertiser, click below to complete the registration process. From there you will be able to choose the financial package, the sport, the group of players (i.e., offensive line, defensive line) and your payment method. TTC will vet your application with the athletes and our compliance officers. TTC will reply with approval within 48 hours. From there, TTC will handle the delivery of your selected advertising package.

Sign-up today and help UA athletes build their brand helping you build your business.

Sponsor Registration

Promote your business and expand your brand with UA athletes. All fields are required unless specified optional.

Name

Company Name

Type of Business

Website (optional)

Email

Contact Phone

Addresss

City

State

Zip Code

Brief explanation of how you will use the athlete's NIL

By submitting, you agree to our Terms and Privacy Policy.

I agree to TTC's Terms and Privacy Policy

Select Pricing Level

Choose a price platform that fits your business.

Fan Level

$100

per month

Select

includes

Photography
Social Media

Support Level

$250

per month

Select

includes
Photography
Social Media
Voice Recording

Mega Level

$500

per month

Select

includes
Photography
Social Media
Voice Recording
Radio Spot

Die Hard Level

$1,000

per month

Select

includes
Photography
Social Media
Voice Recording
Radio Spot
TV Spot

All packages are a 24-month commitment.

Select Sport

Select the sport you would like to sponsor!

Sports

Select Package

Find the group of athletes you want to support.

No Results

Payment

Add your credit card information.

Card Holder Name

By becoming a sponsor you will have the opportunity to participate with TTC to build your brand.

Thank You For Supporting UA Athletes

You should receive a response from TTC in 48hrs.

Bryant Denny Stadium

Bryant Denny Stadium

Sign up as a sponsor

1

How It Works

How It Works

Becoming an TTC Athlete

The Tuscaloosa Connection (TTC) has developed a digital marketplace to allow Alabama businesses to partner with UA Athletes. The idea allows smaller businesses to use the NIL of groups of UA athletes so that more athletes are able to take advantage of this new opportunity. Businesses pick from four sponsor packages ($100, $250, $500 and $1000 per month) and receive advertising materials from autographed photographs to TV spots that they can use in their company’s advertising.

Money received from these advertising packages will be prorated among the participants in the specified group. To participate, athletes will complete the registration on this website and execute the agency agreement provided. TTC will produce the advertising materials and handle the distribution thereof. Your involvement in any production of advertising materials will be coordinated to not interfere with your academic and athletic responsibilities.

Any licenses, fees, or commissions due to others because of the use of clothing or equipment subject to a continuing license fee under any existing agency agreement will be deducted from the athlete compensation. Funds received will be electronically collected, accounted for and distributed to the athlete without any individual involvement in the process. A full accounting of all revenues and distribution to each athlete will be available upon request. Also, information involving the agency agreement, advertising and compensation will be available to UA or their lawful representative under Alabama law.

TTC will provide each athlete with a 1099 form during the first quarter of each calendar year for tax purposes.

We hope you will sign up today and thank you for your participation.

Athlete Registration

Build your brand, expand your audience, and get the most out of NIL. All fields are required.

Name

Email (ending in .edu)

Contact Phone

Hometown

State

Sport

By submitting I agree to TTC's Terms and Privacy Policy.

TTC Legal Agreement

In order to participate in TTC's web based marketplace all student athletes need to execute the Agency Agreement on Docusign found when clicking the "Sign Up" button below.

We strongly recommend you read the agreement and discuss it with whomever you wish.

Upon receipt of the signed document, you will be completely enrolled and will begin to participate with other athletes in our program.

Let's make it happen!

Thank you for registering! We'll be in touch soon. New opportunities abound!

Bryant Denny Stadium

Bryant Denny Stadium

Sign up as a student athlete

1

How It Works

SUPPORT OR BECOME A

Connecting Sponsors, Fans, and Athletes

Find Athletes to Support Your Business for as little as $100 a month

Support UA Athletes As An Individual for as little as $5 a month

Become a featured athlete

OUR COMMITMENT

The Tuscaloosa Connection is owned by The Alabama Athletes Trust.

100%

of all revenue goes to benefit the athletes.

What TTC does
for you

A win-win for athletes and sponsors.

The game has changed for college athletes. TTC brings UA athletes and sponsors together to get the most out of NIL.

For Sponsors

Go into business with UA athletes and expand your brand.

Access to athletes in all UA sports.
Secure marketplace.
Subscription options to fit your goals.

For Supporters

Help us sponsor athletes.
Receive photos.
Be Entered to win prizes.

For Athletes

Make the most out of your athletic career.

Maximize NIL opportunities.
Elevate your personal brand.

STUDENT ATHLETES ON FALL 2022 HONOR ROLL

More about
how it works

FAQs

Choose from four subscription levels: Fan (photography, social media), Support (photography, social media, voice recording), Mega (photography, social media, voice recording, radio spot), and Die-hard (photography, social media, voice recording, radio spot, TV spot)

TTC sponsors grow both your business and your personal brands by creating access to UA Athletics, and identifying opportunities for exposure and commerce.

Ready to get started?

CONTACT US TO LEARN MORE