How It Works

Becoming An Advertiser

For business owners who want to partner with UA athletes—you have come to the right site. The tradition and success of UA and its athletes can help brand your business and improve potential customer awareness. The ability of college athletes to receive compensation for their NIL (Name, Image, and Likeness) was made possible by Athletics Regulatory Organizations (NCAA, SEC) deciding to allow it but not regulate it.

The Tuscaloosa Connection (TTC) created this website to provide a digital marketplace that connects UA athletes with businesses through a simple and economical process. We have created four (4) packages that can be tailored to meet your advertising needs. Your business can choose the sport and each group of athletes that best suits your goals.

Each package requires a 24-month commitment that will be charged monthly to the credit card provided through the payment portal.

Packages:

$100 per month program includes:

  • Autographed picture of groups of players
  • Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media

$250 per month program includes:

  • Autographed picture of groups of players
  • Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
  • One (1) voice recording every six months promoting your company to be used on your digital and social outlets

$500 per month program includes:

  • Autographed picture of groups of players
  • Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
  • One (1) voice recording every six months promoting your company to be used on your digital and social outlets
  • One (1) professional radio spot tailored to your needs

$1000 per month program includes:

  • Autographed picture of groups of players
  • Digital materials that can used on promotional materials (i.e., t-shirts) and your company’s social media
  • One (1) voice recording every six months promoting your company to be used on your digital and social outlets
  • One (1) radio spot tailored to your needs
  • One (1) TV spot tailored to your needs

To become an advertiser, click below to complete the registration process. From there you will be able to choose the financial package, the sport, the group of players (i.e., offensive line, defensive line) and your payment method. TTC will vet your application with the athletes and our compliance officers. TTC will reply with approval within 48 hours. From there, TTC will handle the delivery of your selected advertising package.

Sign-up today and help UA athletes build their brand helping you build your business.

Sponsor Registration

Promote your business and expand your brand with UA athletes. All fields are required unless specified optional.

Select Pricing Level

Choose a price platform that fits your business.

All packages are a 24-month commitment.

Select Sport

Select the sport you would like to sponsor!

Sports

Select Package

Find the group of athletes you want to support.

No Results

Payment

Add your credit card information.

By becoming a sponsor you will have the opportunity to participate with TTC to build your brand.

Thank You For Supporting UA Athletes

You should receive a response from TTC in 48hrs.

Bryant Denny Stadium

Sign up as a sponsor

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How It Works

Why Become A Supporter

On July 1, 2021 the game changed for Student Athletes. These athletes are now able to build their brand and earn money off of their Name, Image, and Likeness (NIL).

Supporters commit to a monthly payment to support UA Student Athletes for their NIL and in return receive photos of the athletes, be entered into drawings for signed memorabilia, and more.

Help us build The Tuscaloosa Connection and support our athletes.

Supporter Registration

Select Pricing Level

All packages are a 24-month commitment.

Payment

Add your credit card information.

By becoming a sponsor you will have the opportunity to participate with TTC to build your brand.

Thank You For Supporting UA Athletes

You should receive a response from TTC in 48hrs.

Bryant Denny Stadium

Sign up as a supporter

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Why Become A Supporter

How It Works

Becoming an TTC Athlete

The Tuscaloosa Connection (TTC) has developed a digital marketplace to allow Alabama businesses to partner with UA Athletes. The idea allows smaller businesses to use the NIL of groups of UA athletes so that more athletes are able to take advantage of this new opportunity. Businesses pick from four sponsor packages ($100, $250, $500 and $1000 per month) and receive advertising materials from autographed photographs to TV spots that they can use in their company’s advertising.

Money received from these advertising packages will be prorated among the participants in the specified group. To participate, athletes will complete the registration on this website and execute the agency agreement provided. TTC will produce the advertising materials and handle the distribution thereof. Your involvement in any production of advertising materials will be coordinated to not interfere with your academic and athletic responsibilities.

Any licenses, fees, or commissions due to others because of the use of clothing or equipment subject to a continuing license fee under any existing agency agreement will be deducted from the athlete compensation. Funds received will be electronically collected, accounted for and distributed to the athlete without any individual involvement in the process. A full accounting of all revenues and distribution to each athlete will be available upon request. Also, information involving the agency agreement, advertising and compensation will be available to UA or their lawful representative under Alabama law.

TTC will provide each athlete with a 1099 form during the first quarter of each calendar year for tax purposes.

We hope you will sign up today and thank you for your participation.

Athlete Registration

Build your brand, expand your audience, and get the most out of NIL. All fields are required.

TTC Legal Agreement

In order to participate in TTC's web based marketplace all student athletes need to execute the Agency Agreement on Docusign found when clicking the "Sign Up" button below.

We strongly recommend you read the agreement and discuss it with whomever you wish.

Upon receipt of the signed document, you will be completely enrolled and will begin to participate with other athletes in our program.

Let's make it happen!

Thank you for registering! We'll be in touch soon. New opportunities abound!

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Bryant Denny Stadium

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How It Works

Privacy Policy

Effective Date: January 13, 2022

Last Updated on: January 13, 2022

The Tuscaloosa Connection, Inc. f/k/a Alabama Athletes, Inc. ("us," "we," or "our") operates the website thetuscaloosaconnection.com (the "Website").

We respect your privacy and are committed to protecting it through our compliance with this policy.

This Privacy Policy (the "Policy") describes the types of information we may collect from you or that you may provide to us when you visit the Website, complete online forms on the Website (including but not limited to the athlete registration and legal agreement), communicate with us electronically through the Website, and/or electronically respond to our marketing communications. This Policy also describes our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Policy applies to information we collect on this Website, from electronic messages between you and the Website, from online forms on the Website (including but not limited to the athlete registration and legal agreement), and other information you provide to us when electronically responding to event invitations or other marketing communications. This Policy does not apply to information collected offline or from third parties.

Please read this Policy carefully to understand our policies and practices regarding your information. If you do not agree with our policies and practices as stated in this Policy, your choice is not to use our Website. By accessing or using this Website (other than to Opt-Out), you agree to this Policy. Unless otherwise defined in this Policy, the terms used in this Policy have the same meanings as our Terms and Conditions accessible at thetuscaloosaconnection.com/terms-of-use.

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("Personal Information"). Personal Information does not include publicly available information from government records or de-identified or aggregated information.

In particular, we have collected the following categories of personal information from consumers in the last twelve (12) months:

Category Examples
Identifiers A real name, alias, postal address, telephone number, unique personal identifier, online identifier, Internet Protocol address, email address, geographic identifier, or other similar identifiers.
Protected classification characteristics Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Commercial information Records of personal property, bank account information, products or services purchased, obtained, or considered
Biometric information None
Internet or other similar network activity Information on your interaction with our Website or marketing materials (such as emails or event invitations or announcements)
Geolocation data None
Sensory data None
Professional or employment-related information None
Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) None
Inferences drawn from other personal information Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

How We Collect Information

We obtain the categories of personal information listed above from the following sources:

Directly from you. For example, from forms you complete or products and services you purchase via electronic communications with us. Indirectly from you. For example, from observing your actions on our Website or pulling your contact information from an electronic communication you send through the Website.

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Website, including traffic data, the pages of the Website you visit, the time and date of your visit, the time spent on those pages, unique service identifiers, location data, logs, and other communication data and the resources that you access and use on the Website.

Information about your computer and internet connection, including your IP address, operating system, browser type, and browser version. Information about the types of marketing communications that you open and/or to which you respond.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Some browsers allow users to select "DO NOT TRACK" as an option to tell website owners you do not wish to have your information tracked. Our Website operates no differently if you have activated this option in your browser.

The information we collect automatically does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns. Store information about your preferences, allowing us to customize our Website according to your individual interests. Speed up your searches. Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and store on your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.

Web Beacons. Pages of our the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following purposes:

To provide our services and maintain the Website, as well as notify you about changes to our services or the Website.

To comply with our legal, professional ethics, and regulatory obligations.

To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request information or ask a question about our services, we will use that personal information to respond to your inquiry. We may also save your information to facilitate responses to your future inquiries.

To provide you with news, special offers, and general information about other goods, services, and events that we offer that are similar to those about which you have already purchased or inquired, unless you have opted not to receive such information.

To allow you to participate in interactive features of our Website if you choose to do so.

To provide, support, personalize, and further develop our Website and services.

To process your requests.

To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

To personalize your Website experience and to deliver content and service offerings relevant to your interests, and via email or text message (with your consent, where required by law).

To help maintain the safety, security, and integrity of our Website and services, databases and other technology assets, and business.

To monitor the usage of the Website.

For testing, research, analysis, and product development, including to develop and improve our Website and services.

To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. As described to you when collecting your personal information.

For our legitimate interests or those of a third party.

To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.

Where you consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Promotional Communications

We may use your personal information to send you newsletters, marketing or promotional materials, other information that may be of interest to you, or updates about us or our services. We have a legitimate interest in processing your personal information for promotional purposes. This means we do not usually need your consent to send you promotional communications; however, where consent is needed, we will ask for this consent separately and clearly.

You have a right to opt-out of receiving promotional communications at any time by:

Contacting us at admin@thetuscaloosaconnection.com; or

Using the "unsubscribe" link in emails.

If you instruct us to provide further services in the future, make additional request, or if there are change in the law, regulation, or the structure of our business, we may ask you to confirm or update your preferences regarding promotional communications.

Sharing Personal Information

We do not sell personal information.

We may share your personal information with brand sponsors.

We may share your personal information by disclosing it to a third party for a business purpose, including email marketing service providers with whom we contract to send emails to you. We only allow our service providers to handle your personal information if we are satisfied that they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers requiring them to use your personal information only to provide services to us and to you. In the last twelve (12) months, we have disclosed personal information for a business purpose to the categories of third parties indicated in the chart below.

Personal Information Category Business Purpose Disclosures
Identifiers A real name, alias, postal address, telephone number, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.
Protected classification characteristics None
Commercial information Records of personal property, products or services purchased, obtained, or considered.
Biometric information None
Internet or other similar network activity Information on your interaction with our website or marketing materials (such as emails or event announcements or invitations)
Geolocation data None
Sensory data None
Professional or employment-related information None
Non-public education information None
Inferences drawn from other personal information Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Storing Your Information

The information we collect from you, including your Personal Information, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We may disclose your Personal Data in the good faith belief that such action is necessary.

To comply with a legal obligation.

To protect and defend our rights or property.

To prevent or investigate possible wrongdoing in connection with the Service.

To protect the personal safety of users of the Service or the public.

To protect against legal liability.

How Long Your Information Will Be Kept

Unless you instruct us to delete your personal information (See Your Rights and Choices), we will retain your personal information for as long as we are using it to provide services to you, for as long as we are communicating with you, or for as long as required by law. When it is no longer necessary for us to retain your personal information we will delete or anonymize it.

Security of Data

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Service Providers

We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are contractually obligated to keep your Personal Information confidential and not to disclose or use it for any other purpose other than the purpose for which we disclose it to them.

Analytics

We may use Service Providers to monitor and analyze the use of our Service. One Service Provider we use is Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: policies.google.com/privacy?hl=en-US.

Payment

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processor we work with is Square. Their Privacy Policy can be viewed at square.com/us/privacy.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Your Rights and Choices

Tracking Technologies

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may be inaccessible or not function properly.

Disclosure for Third Party Advertising

If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by checking the relevant box located on the form on which we collect your data, emailing us at admin@thetuscaloosaconnection.com. When sending your request you must identify yourself and provide sufficient information for us to address your request.

Promotional Offers

If you do not wish to receive promotional messages from us regarding our own services or third party products or services, you can opt-out by you can opt-out by checking the relevant box located on the form on which we collect your data, emailing us at admin@thetuscaloosaconnection.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. When sending your request you must identify yourself and provide sufficient information for us to address your request.

Other Privacy Rights

California California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to admin@thetuscaloosaconnection.com, or write us at: The Tuscaloosa Connection, Inc.; Attn: Frances Jones; 3308 Country Club Road, Birmingham AL 35213.

Children

Our Website is not intended for children under the age of majority. We do not knowingly collect personal information from children under the age of 18. If you are under 18, do not use or provide any information on, to or through this Website or any of its features. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information about a child under 18, please contact us at admin@thetuscaloosaconnection.com.

Changes to Our Privacy Policy

We reserve the right to update this Policy at our discretion and at any time. When we update this Policy, we will post the updated notice on the Website and update the notice's effective date. You are advised to review this Privacy Policy periodically for any changes. Your continued use of our Website following the posting of updates constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about this notice, the ways in which we collect and use your information, or your choices and rights regarding such use; or you wish to exercise your rights under this Policy or applicable laws, please contact us at:

Email: admin@thetuscaloosaconnection.com

Postal Address:
The Tuscaloosa Connection, Inc.
Attn: Frances Jones
3308 Country Club Road
Birmingham, AL 35213

admin@thetuscaloosaconnection.com(205) 580-9467

© 2022, The Tuscaloosa Connection

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